Low & High Competition Buyer Intent Keyword Lists
To find niche opportunities in buyer keywords, we reviewed our database of 20 billion queries for the lowest competition Google keyword searches filtered by keyword modifiers. The aim was to uncover untapped opportunities for a long-tail strategy.
We also reviewed high competition keywords that could offer an insight into buyer psychology and behavior as a starting point for a more high-level keyword strategy.
If you want to try searching for buyer intent keywords in your niche, use the modifiers from the tables of data below, in combination with your seed keywords in the Keyword Research Toolkit or Google Keyword Planner.
Low Competition Buyer intent Keywords List
High competition keywords may be considered valuable, but the other end of the scale is where you can find some of the best opportunities. Combine the strength of several low competition keywords and you may end up with a solid long-tail strategy that can deliver significant quick wins.
Low Competition Buyer Keywords US
Low competition buyer keywords US - affordable keywords
Low competition buyer keywords US - best keywords
Low competition buyer keywords US - buy keywords
Low competition buyer keywords US - cheap keywords
Low competition buyer keywords US - for sale keywords
Low competition buyer keywords US - near me keywords
Low competition buyer keywords US - price keywords
Low competition buyer keywords US - pricing keywords
Low Competition Buyer Intent Keywords UK
Low competition buyer keywords UK - affordable keywords
Low competition buyer keywords UK - best keywords
Low competition buyer keywords UK - buy keywords
Low competition buyer keywords UK - cheap keywords
Low competition buyer keywords UK - for sale keywords
Low competition buyer keywords UK - near me keywords
Low competition buyer keywords UK - price keywords
High Competition Buyer Intent Keywords US
High competition Google keyword searches have a significant conversion value, hence why they are so competitive. Although they could require a considerable budget to compete, the value in these buyer keyword lists are the seeds of ideas to find opportunities in different niches.
High competition buyer keywords US - affordable keywords
High competition buyer keywords US - best keywords
High competition buyer keywords US - buy keywords
High competition buyer keywords US - cheap keywords
High competition buyer keywords US - for sale keywords
High competition buyer keywords US - near me keywords
High competition buyer keywords US - price keywords
High competition buyer keywords US - pricing keywords
High Competition Buyer Intent Keywords UK
High competition buyer keywords UK - affordable keywords
High competition buyer keywords UK - best keywords
High competition buyer keywords UK - buy keywords
High competition buyer keywords UK - cheap keywords
High competition buyer keywords UK - for sale keywords
High competition buyer keywords UK - near me keywords
High competition buyer keywords UK - price keywords
Low Competition, High Traffic Buyer Keywords
Instantly discover your audience’s search intent
with Semrush keyword intent analysis
High Competition, Low Traffic Buyer Keywords
Organic Buyer Keyword Searches with the Most Opportunity
The buyer keywords with the lowest competition and highest traffic in the US are ‘affordable plumbing’ and ‘affordable storage.’ In the UK ‘paver supply near me’ and ‘affordable SEO packages.’
The buyer keywords with the highest competition and lowest traffic in the US are ‘Amazon buy online’ and ‘Buy Buy Baby online.’ In the UK ‘best affordable cordless vacuum’ and ‘best affordable TV’.
The ‘affordable’ modifier had the highest search volumes in the low competition results.
Brands That Dominated Buyer Keyword Searches
The brands that dominated high competition searches were Best Buy, Apple, Nintendo, Google, and Zillow in the US. Ebay, Right Move, Tesco, Apple, and Netflix in the UK.
Branded products dominating high competition searches in the US and the UK were Airpod, Xbox, iPhone, and Playstation.
The Most Dominant Products Across Buyer Intent Keyword Searches
Products with the highest competition were laptops,TVs, cars, beds, face masks, and toilet paper in the US. And, cordless vacuums, cars/vehicles, bungalows, pyjamas, and gym clothing in the UK.
For the least competitive queries, results were less focused on specific products, but more on product groups.
In the US, hobby focused items such as paintball guns, acoustic guitars, fishing kayak, frozen bait, and niche food products such as raw milk, goat meat, halal meat, and sea urchins.
The UK didn’t have such obvious groups, but a mix of niche items such as longboard, putter, violins, and luxury portable toilets.
Pandemic influence was evident in the searches for goods such as toilet rolls, face masks, hand sanitizer; home furniture such as desks and patio sets, home entertainment consoles, and laptops.
Niche Opportunities with Low Competition
The low competition results surfaced some fascinating queries that suggested cultural nuances between the UK and the US. The US favored ‘butterfly release’ and the UK ‘dove release.’
There was considerable interest for animals, predominantly ‘Alpacas’ and ‘Llamas’ in the US.
The UK had a strong interest in property abroad, especially ‘cheap property in Bali and Bulgaria.’
Methodology
Data was collected from 20 billion keywords in the Semrush Keyword Magic Tool database, in March 2021.
Competition was based on the Semrush Keyword Difficulty metric — a calculation of domain authority and page authority for organic SERPs.
The most competitive results had a minimum of 1,000 monthly searches and sorted by the highest Keyword Difficulty score. Some modifiers had to be adjusted based on their results. For example, ‘affordable’ was sorted on a minimum of 100 monthly searches due to limited results.
The least competitive results had a minimum of 100 monthly searches and sorted by the lowest Keyword Difficulty score.
Lists were cleaned to remove: NSFW, religion-based queries, drugs and pharmaceutical queries, sex-related queries, ‘buy a degree’ queries, firearms and hunting queries. Direct COVID queries were also removed to avoid skewing results.
Year-based searches were removed for anything prior to 2020.
Some non-transactional keywords were also removed that were potentially skewing results, such as ‘Best Buy customer service’ related queries that dominated the ‘best’ modifier.
Any repetition from keyword variants that are grouped by Google were removed, such as multiples or country suffix. For example, ‘Rightmove houses for sale’, ‘Rightmove house for sale’, ‘Rightmove houses for sale uk.
Find Low Competition Keywords
with Keyword Magic Tool