Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- Newcastle University BA in Linguistics
Author
SEO visibility is how likely it is for users to see & click on your site in organic search results.
General SEO · Rachel Handley · 6 min read · August 20, 2025
Find a keyword tracking tool that fits your needs based on real reviews.
Keyword Research · Rachel Handley · 14 min read · August 12, 2025
A keyword ranking is a webpage‘s position in organic search results for a query. Learn to track rankings.
General SEO · Rachel Handley · 11 min read · August 8, 2025
Load more articles
Contributor
Competitive insights are learnings about rival businesses that help you make better business decisions.
Competitor Intelligence & Research · Natalia Zhukova · 9 min read · June 17, 2025
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.
Competitor Intelligence & Research · Natalia Zhukova · 8 min read · May 13, 2025
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.
Keyword Research · Sean Collins · 6 min read · December 11, 2024
Load more articles
Boost your digital marketing efforts