Analytics

Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.

Google Analytics for beginners: the complete GA4 guide

A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Analytics · Zach Paruch · 27 min read · June 15, 2026

How to turn Claude Code into your SEO analyst (with Semrush data)

Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.
Analytics · Chris Hanna · 23 min read · April 30, 2026

9 Best Website Traffic Analysis Tools for 2026 (Features & Pricing)

These paid and free website traffic analysis tools help you learn about site performance and your users.
Analytics · Zach Paruch · 8 min read · April 10, 2026

How to Build Your Own Google Analytics Custom Dashboards

Learn three ways to create a dashboard in Google Analytics 4, so you can track your key website metrics.
Analytics · Zach Paruch · 6 min read · March 23, 2026

6 Steps to Perform Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the percentage of users who convert (buy, sign up, etc). Here are 6 steps to do CRO.
Analytics · Cecilia Meis · 7 min read · September 23, 2025

How to Find Your Website’s Keywords in Google Analytics 4

Learn how to use Google Search Console & Google Analytics to find your keywords and study performance.
Analytics · Connor Lahey · 7 min read · July 3, 2025

How to Set Up GA4: A Complete Step-by-Step Guide (2025)

Learn how to set up GA4 in five steps. And three different methods for installing it on your website.
Analytics · Tan Siew Ann · 12 min read · February 5, 2025

Social Media Analytics Guide

Learn how to use social media analytics to measure performance, track key metrics, and gain insights into audience behavior. Understand the impact of your content and make data-driven decisions to improve your social media strategy.
Analytics · Kate Churkina · 9 min read · February 3, 2025

A Complete Guide to LinkedIn Analytics in 2025

Explore LinkedIn Analytics in 2025 to track performance, refine B2B marketing strategies, and make informed decisions to achieve your business goals effectively.
Analytics · Kate Churkina · 21 min read · January 24, 2025

14 Best Google Analytics Alternatives

Google Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.
Analytics · Tan Siew Ann · 10 min read · January 9, 2025
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