Zach Paruch
AI Visibility & SEO Strategist AT Semrush
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- Grand Valley State University BS in Psychology
Author
Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.
AI · Zach Paruch · 17 min read · September 18, 2026
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
General SEO · Zach Paruch · 9 min read · September 9, 2026
We reviewed the best AI search engines so you can choose the right one for your needs.
AI · Zach Paruch · 15 min read · September 9, 2026
Load more articles
Contributor
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
AI · Carlos Silva · 15 min read · August 31, 2026
AI content optimization is the practice of using AI tools to improve content and enhance its performance.
AI · Carlos Silva · 9 min read · April 24, 2026
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
AI · Carlos Silva · 11 min read · January 5, 2026
Load more articles
Boost your digital marketing efforts