Semrush Blog
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
General Marketing · Carlos Silva · 9 min read · <time>September 11, 2026
Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.
Keyword Research · Chris Hanna · 13 min read · <time>September 10, 2026
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
AI · Carlos Silva · 14 min read · <time>September 7, 2026
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
AI · Luke Harsel · 8 min read · <time>September 25, 2026
B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.
AI · Alex Lindley · 9 min read · <time>September 25, 2026
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
AI · Luke Harsel · 7 min read · <time>September 23, 2026
Editors' Choice
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
Link Building · Cecilia Meis · 13 min read · <time>July 22, 2026
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO · Cecilia Meis · 10 min read · <time>January 13, 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Link Building · Chris Hanna · 17 min read · <time>July 17, 2026
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
General SEO · Alex Lindley · 14 min read · <time>May 21, 2026
SEO
- General SEO
- Keyword Research
- On-page SEO
- Link Building
- Local SEO
- Technical SEO
- Frequently Asked Questions
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Link Building · Chris Hanna · 17 min read · <time>July 17, 2026
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
General SEO · Vlado Pavlik · 13 min read · <time>July 1, 2026
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
General SEO · Alex Lindley · 14 min read · <time>May 21, 2026
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Keyword Research · Chris Hanna · 13 min read · <time>May 5, 2026
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
Technical SEO · Tushar Pol · 18 min read · <time>April 23, 2026
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
On-page SEO · Vlado Pavlik · 11 min read · <time>March 20, 2026
Marketing
- General Marketing
- Content
- Social Media
- Competitor Intelligence & Research
- AI
- Paid Advertising
- Video Marketing
- Ecommerce
- Analytics
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
Content · Carlos Silva · 15 min read · <time>August 19, 2026
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
AI · Luke Harsel · 6 min read · <time>June 15, 2026
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Analytics · Zach Paruch · 27 min read · <time>June 15, 2026
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
AI · Luke Harsel · 6 min read · <time>May 6, 2026
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Paid Advertising · Grace Brennan · 8 min read · <time>October 18, 2024
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Boost your digital marketing efforts
News & Research
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies · Luke Harsel · 11 min read · <time>September 8, 2026
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies · Luke Harsel · 6 min read · <time>July 2, 2026
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Original Research & Studies · Ankit Vora · 8 min read · <time>February 19, 2024
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
News & Research · Shannon O‘Shea · 7 min read · <time>November 14, 2023
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies · Luke Harsel · 4 min read · <time>October 23, 2023
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies · Luke Harsel · 5 min read · <time>October 10, 2023