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Alex Lindley

Managing Editor AT Semrush
Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance human judgment with AI-assisted workflows, helping teams produce original, high-impact content as search and discovery evolve. His work spans SEO strategy, content quality frameworks, and adapting content operations for AI-driven search.
Expertise
  • content editing
  • seo
  • content operations
  • content writing
  • content strategy
Education
  • University of North Alabama BA in English/Professional Writing

Author

B2B answer engine optimization: How to show up in AI

B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.
AI · Alex Lindley · 9 min read · September 25, 2026
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
General SEO · Alex Lindley · 14 min read · September 10, 2026

Topic clusters for SEO: what they are & how to create them

Topic clusters help you earn visibility in search engines and on AI search platforms. Follow these 5 steps to create them.
Content · Alex Lindley · 9 min read · September 7, 2026

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Contributor

I edit 115+ articles per year. Here are the 5 ways I edit drafts.

I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.
Content · Christine Skopec · 8 min read · September 17, 2026

We rebuilt SEOquake, Semrush’s free SEO Chrome extension

Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
General SEO · Zach Paruch · 9 min read · September 9, 2026

Why category entry points belong in every AI search strategy

Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
AI · Zach Paruch · 8 min read · June 18, 2026

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