Luke Harsel
Content Lead AT Semrush
Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly with product teams to explain every tool and feature on the platform so marketers can find the right tools and do better work.
Author
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
AI · Luke Harsel · 8 min read · September 25, 2026
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
AI · Luke Harsel · 7 min read · September 23, 2026
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies · Luke Harsel · 11 min read · September 8, 2026
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Contributor
Learn how to use Semrush to find what your audience searches for in Google and AI tools.
Semrush · Brenna Kelly · 6 min read · April 22, 2026
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
AI · Jana Garanko · 10 min read · December 15, 2025
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.
AI · Eugene Levin · 9 min read · July 21, 2025
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