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Jana Garanko

Head of PR AT Semrush

Jana is Head of PR at Semrush. Together with her team, she increased the brand awareness of Semrush brand globally with curious facts and statistics all over the world. Crazy about data, even if she sleeps.

Author

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.

AI · Jana Garanko · 10 min read · December 15, 2025

Black Friday 2021: Key Trends, Shifts, and New Lessons for Marketers

We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest trends and shifts in consumer online behavior which may affect Black Friday 2021 deals.

Original Research & Studies · Jana Garanko · 20 min read · November 11, 2021

Exploding Fashion Trends

Semrush has collected brand new data based on online Google searches in 2020 and compared this with the data from 2019 to explore the fashion trends during the pandemic lockdown and how they differ from the previous year. See what our latest research found.

Original Research & Studies · Jana Garanko · 4 min read · May 15, 2020

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