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Sydney Go

Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
  • content writing
  • content editing
  • seo

Author

What Total Addressable Market (TAM) Is & How to Calculate It

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
General Marketing · Sydney Go · 3 min read · January 30, 2025

What Is YMYL & How Does It Affect SEO?

“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.
General SEO · Sydney Go · 10 min read · January 23, 2025
Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.
General SEO · Sydney Go · 7 min read · January 14, 2025

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Contributor

The Marketing Funnel: What It Is & How It Works

A marketing funnel is a model of the customer journey that represents the buying stages people go through.
General Marketing · Hava Salsi · 9 min read · July 10, 2025

19 Best Competitor Analysis Tools to Use in 2025 and Beyond

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.
Competitor Intelligence & Research · Carlos Silva · 14 min read · May 13, 2025

What Is Review Schema? & How to Implement It

Review schema is a data format that helps search engines understand reviews and ratings on webpages.
General SEO · Zach Paruch · 6 min read · February 27, 2025

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