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Author Photo

Tushar Pol

SEO & Content Marketer AT Semrush

Tushar has been involved in SEO for the past six years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On the Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.

Author

Traffic Is Down—Now What? Marketing Success In the Age of AI

Google traffic is slowly declining. Learn how to future-proof your business in the AI era.

AI · Tushar Pol · 10 min read · August 10, 2026

What is video SEO? How to optimize for YouTube, Google & AI

Video SEO is a strategy to help videos earn YouTube engagement, visibility on Google, and AI citations.

Video Marketing · Tushar Pol · 21 min read · June 30, 2026

The technical SEO checklist for search engines and AI search

A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.

Technical SEO · Tushar Pol · 15 min read · June 23, 2026

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Contributor

We Tested Query Fan-Out Optimization (Here's What We Learned)

We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.

AI · Zach Paruch · 8 min read · September 26, 2025

SWOT Analysis: How to Do It, Examples, & Free Template

A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.

Competitor Intelligence & Research · Alex Lindley · 11 min read · July 3, 2025

What Is Competitive Benchmarking? A Beginner's Guide

Learn what competitive benchmarking is and why it‘s important to keep track of your competition.

General Marketing · Natalia Zhukova · 7 min read · June 3, 2025

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