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Natalia Zhukova

Head of Marketing, Market Research AT SEMrush
Natalia is a data-driven marketer focusing on market research and strategy development. Having a solid experience in digital marketing, Natalia has a passion in SEO, content marketing and multilingual website creation and optimization.

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How to Analyze & Compare Competitor Website Traffic in 2026

See how many visitors your rivals get, where visitors come from, how many convert, and more.
Competitor Intelligence & Research · Natalia Zhukova · 6 min read · March 10, 2026

The 14 Best competitive intelligence tools for market research

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.
Competitor Intelligence & Research · Natalia Zhukova · 10 min read · June 24, 2025

How to Do Digital Marketing Competitor Analysis with Semrush

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
Competitor Intelligence & Research · Natalia Zhukova · 11 min read · June 23, 2025

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