Author Photo

Connor Lahey

Content Strategist AT Semrush
Connor Lahey is a content strategist with over 10 years of experience in content and SEO. His past roles and responsibilities include directing SEO and content strategy for dozens of local businesses, managing organic growth and strategy partnerships with fortune 500 companies, and working at Semrush on SEO and content strategy for its blog and other entities within the site. Connor‘s main interests revolve around advanced SEO, content strategy and development, SERP analysis and, AI.
Expertise
  • content strategy
  • keyword research
  • on-page seo
  • search intent analysis
Education

Author

5 Ways to Optimize Content for Perplexity AI

Perplexity optimization tips include choosing high-performance topics and writing for user engagement.
AI · Connor Lahey · 5 min read · October 2, 2025

What Is a Log File Analysis? & How to Do It for SEO

Log file analysis involves downloading and auditing your site’s log file to find and fix technical SEO issues.
Technical SEO · Connor Lahey · 7 min read · September 19, 2025

Voice Search Registration for Business Owners

Learn what voice search registration is and how you can get your business found in voice search results.
Local SEO · Connor Lahey · 8 min read · August 18, 2025

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Contributor

AI Marketing Guide: Tools + Use Cases for Marketers

AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
AI · Zach Paruch · 12 min read · December 5, 2025

How to Use AI for a Content Strategy That Drives Results

Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.
AI · Alex Lindley · 8 min read · December 5, 2025

What Is LLMs.txt & Should You Use It?

An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
AI · Tushar Pol · 8 min read · November 26, 2025

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