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Koen Leemans

Organic Innovation Lead AT Follo

Koen is the Organic Innovation Lead at Follo. He has specialized experience in technical SEO and SEO A/B testing. His advice and optimizations are based on what actually works.

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SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages

We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.

Original Research & Studies · Koen Leemans · 5 min read · June 29, 2023

SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.

Original Research & Studies · Koen Leemans · 5 min read · April 27, 2023

SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles

How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.

Original Research & Studies · Koen Leemans · 4 min read · March 29, 2023

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