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Rich Barnett

Technical Sales & Support Engineer AT Semrush

Helping clients to find success within our Platform. Passionate about Digital Marketing & SEO.

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SEO A/B Split Testing 101

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.

Original Research & Studies · Rich Barnett · 10 min read · January 4, 2021

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