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Author Photo

Zack Duncan

President AT Root and Branch

Zack is interested in using measurement and analytics to help guide decision making. He has over 15 years of marketing experience spanning client side, agency side, and education. Today, he is president of Root and Branch and gets to write about digital analytics for Semrush.

Expertise

digital analytics
content strategy
on-page seo
search engine marketing
marketing planning

Education

The Pennsylvania State University BS in Marketing

Author

What Is Engagement Rate in GA4? + How to Improve It

The GA4 engagement rate metric measures the level of user interaction with your content and overall site.

Analytics · Zack Duncan · 8 min read · November 4, 2024

How to Use Google Analytics for SEO: 6 Best Practices

Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.

Analytics · Zack Duncan · 11 min read · May 22, 2024

How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

Follow our step-by-step guide to set up and start tracking, viewing, and analyzing GA4 conversions on your site.

Analytics · Zack Duncan · 13 min read · May 6, 2024

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