Aoife McIlraith
VP of Marketing in Core Unit AT Semrush
Aoife has worked in marketing for over 20 years. She is an award winning marketer and global SME for multi-market, multi-lingual content strategies.
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With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.
Original Research & Studies · Aoife McIlraith · 14 min read · November 17, 2021
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.
Original Research & Studies · Aoife McIlraith · 6 min read · August 17, 2021
It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.
Link Building · Aoife McIlraith · 6 min read · June 15, 2021
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