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Author Photo

Mordy Oberstein

Head of SEO Branding AT Wix

Mordy is the founder of Unify, a brand development consultancy. He’s also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of successfully repositioning brands, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP’s Up podcast.

Author

December 2024 Google Core Update

Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!

Industry News · Mordy Oberstein · 6 min read · December 30, 2024

November 2024 Google Core Update

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

Industry News · Mordy Oberstein · 5 min read · December 18, 2024

Exploring URL Volatility in Google's AI Overviews

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.

Industry News · Mordy Oberstein · 6 min read · November 20, 2024

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