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Kelly Lyons

Senior Blog Editor AT Semrush
Writer, editor, SEO strategist, and supporter of the Oxford comma. There‘s little I enjoy more than lounging on my couch playing video games and snuggling with my dog.

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Cost Per Click: Definition, Why It Matters + How to Measure CPC

CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.
Paid Advertising · Kelly Lyons · 18 min read · January 22, 2025

Redirects: What They Are & How to Use Them

A redirect is a way to send users and search engines to a different URL than the one they requested.
Technical SEO · Kelly Lyons · 12 min read · December 12, 2024

What Is Digital Advertising? A Guide to Getting Started

Digital advertising is the practice of delivering ads through various digital channels.
General Marketing · Kelly Lyons · 10 min read · January 24, 2024

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