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Matthew Hepburn

SEO Professional Driving Company Growth And Market Expansion

Seasoned executive with 12+ years of experience leading the charge in the enterprise, search engine optimization (SEO) strategy, driving company growth and market expansion. Develops and implements effective, persuasive, keyword-focused strategies that boost customer acquisition and future content relevance. Empowers the business through cross-functional team management and agency coordination.

Author

How Is SEO Split Testing Different from CRO Testing?

In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.

Original Research & Studies · Matthew Hepburn · 7 min read · May 4, 2022

In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.

Original Research & Studies · Matthew Hepburn · 8 min read · April 29, 2022

What Are Outliers in SEO A/B Testing?

In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.

Original Research & Studies · Matthew Hepburn · 5 min read · March 28, 2022

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