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Author Photo

Alejandro López de Haro

Content Lead AT Semrush

Alejandro has over a decade of experience in content strategy, writing, and SEO. He began his career as a journalist in the U.S. and Latin America before moving into marketing after earning his MBA in Europe. Alejandro has led content efforts in competitive industries like media, travel, and technology (SaaS). Currently, he leads various content initiatives at Semrush, developing resources to help SMBs overcome key marketing challenges.

Author

How to Post an Anonymous Google Review in 2025

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.

Local SEO · Alejandro López de Haro · 5 min read · May 7, 2025

Local Search: A Quick Guide for Small Businesses

Learn what local search is and how to use it to better market your business.

Local SEO · Alejandro López de Haro · 7 min read · April 29, 2025

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How to Optimize Google Maps Citations for Local SEO Success

Learn how Google Maps citations impact local SEO and how effective management can enhance your business’s visibility.

Local SEO · Joshua Saxon · 4 min read · May 20, 2025

Voice Search Marketing: What It Is & Why You Need a Strategy

Voice search marketing is optimizing content with the intention of it appearing in voice search results.

Local SEO · Joshua Saxon · 5 min read · April 22, 2025

The Difference Between Google Local Finder & Google Maps

Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.

Local SEO · Joshua Saxon · 7 min read · April 22, 2025

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