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Author Photo

Leigh McKenzie

Director of Organic Visiiblity AT Semrush

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue — from improving how brands appear in AI answers to strengthening search performance across channels. He has led large-scale visibility programs in SaaS, DTC e-commerce, travel, legal, and international markets, driving major revenue gains and scaling content to millions of users.

Author

Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.

Industry News · Leigh McKenzie · 1 min read · May 20, 2026

Google’s Universal Commerce Protocol capabilities expand to main SERP

Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.

Industry News · Leigh McKenzie · 2 min read · May 7, 2026

Google rolls out worldwide agentic restaurant booking via AI Mode

Google made agentic restaurant booking through AI mode globally available. See what it means for you.

Industry News · Leigh McKenzie · 2 min read · April 15, 2026

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