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Elena Ibarreche

Product Researcher AT Semrush
Elena Ibarreche has a background in design, a Master’s in Marketing, and 10+ years of experience helping teams better understand people and make smarter product decisions. At Semrush, she works as a Product Researcher, partnering with product teams to uncover user needs, guide discovery, and turn research into clear priorities and opportunities.

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Does AI content rank well in search? [Survey + Data study]

Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.
AI · Margarita Loktionova · 5 min read · April 1, 2026

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