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Author Photo

Margarita Loktionova

Content Marketing Lead AT Semrush

Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing.

Author

Topical Gravity: Why topics are the new unit of your search strategy

Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.

General SEO · Margarita Loktionova · 5 min read · August 11, 2026

How topical authority spreads (and where it doesn’t) in ChatGPT [Study]

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.

Industry News · Margarita Loktionova · 6 min read · August 3, 2026

The Content SEO Manager: How a brand-new role took over content marketing [Study]

We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.

Industry News · Margarita Loktionova · 6 min read · July 23, 2026

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Contributor

How to Post an Anonymous Google Review in 2025

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.

Local SEO · Alejandro López de Haro · 5 min read · May 7, 2025

Local Search: A Quick Guide for Small Businesses

Learn what local search is and how to use it to better market your business.

Local SEO · Alejandro López de Haro · 7 min read · April 29, 2025

Content Marketing for Small Businesses: 10 Steps to Succeed in 2025

Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.

Content · Evgenia Verbitskaya · 14 min read · March 13, 2025

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