Author Photo

Karolina Borak

Product Marketing Content Specialist AT Semrush
Karolina Borak is a seasoned Content Specialist with over 5 years of experience crafting product-led and SEO-driven content for SaaS and e-commerce brands. Her expertise spans landing pages, product pages, educational content, and UX writing, with a focus on driving engagement and conversions. Karolina’s content strategy helped boost Prowly’s monthly Enterprise demo requests by 35%. She contributed to UX writing in the Semrush AI PR Toolkit.
Expertise
  • content writing
  • educational content
  • ux writing
  • on-page seo
Education
  • Jagiellonian University, Cracow MA in English and American Studies

Author

What is a lead generation funnel? And how to build one

Learn what a lead generation funnel is and how to build one that drives qualified leads.
General Marketing · Karolina Borak · 8 min read · May 15, 2026

Why Your Brand Is Your Most Important SEO Asset in 2026

If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.
AI · Karolina Borak · 11 min read · September 22, 2025

Load more articles

Boost your digital marketing efforts
Get free trial