Product
- Get started
  - Semrush One
  - Enterprise
  - Semrush MCP
  - Semrush API
  - Our data
  - Book a demo
- Discover
  - Keyword Research
  - Competitor Analysis
  - AI Visibility
  - Prompt Research
  - Local SEO
  - Market Analysis
- Create and optimize
  - Content Creation
  - Technical Site Health
  - Digital PR
- Track
  - Rank Tracking
  - Marketing Reports
  - AI Brand Sentiment
  - Backlink Analysis
  - See all features
Pricing
Solutions
- Use cases
  - Grow search visibility
  - Get recommended by AI
  - Research your market
  - Connect with local customers
  - Create engaging content
  - Fix technical site issues
  - Grow off-site authority
  - Build client strategies
  - See all use cases
- By size
  - Enterprise
  - Mid-market
  - Small teams
  - Solopreneurs
  - Freelancers
  - Agencies
- By role
  - Business Owner
  - Agency Owner
  - SEO Specialist
  - Content Marketer
  - Full-Stack Growth Marketers
- By industry
  - Professional Services
  - Retail & Ecommerce
  - Agencies
  - SaaS & B2B Tech
  - Healthcare
  - Local Business
  - See all industries
Resources
- Grow with Semrush
  - Blog
  - Knowledge Base
  - Academy
  - Success Stories
  - AI Visibility Index
  - Webinars
  - News
- Explore Free Tools
  - AI Visibility Checker
  - SEO Checker
  - Website Traffic Checker
  - Keyword Tool
  - Backlink Checker
  - Top Websites by Traffic
  - Explore Other Free Tools
- Platform
  - Our Data
  - Integrations
  - App Center
- About Semrush
  - About Us
  - Stats and Facts
  - Affiliate Program
  - Contact Us
Enterprise

Login

Sign up

Find new opportunities across AI search and SEO.

AI search and SEO.

Try free for 7 days

Try it for FREE for 7 days

Start free trial

Don’t miss out. Try 55+ products for free.

Sign up for a Free trial to:

See how LLMs talk about you
Track keyword and prompt rankings
Spot visibility gaps in ChatGPT and AI Mode
Get personalized performance metrics
Streamline SEO and AI audits
Uncover questions your audience asks
Get AI-powered recommendations
Find brand mention opportunities

Succeed with search engines and LLMs:

Level up your search strategy across Google, ChatGPT, and more with Semrush’s SEO and AI Visibility Toolkits. Try it for free.

Author Photo

Karolina Borak

Product Marketing Content Specialist AT Semrush

Karolina Borak is a seasoned Content Specialist with over 5 years of experience crafting product-led and SEO-driven content for SaaS and e-commerce brands. Her expertise spans landing pages, product pages, educational content, and UX writing, with a focus on driving engagement and conversions. Karolina’s content strategy helped boost Prowly’s monthly Enterprise demo requests by 35%. She contributed to UX writing in the Semrush AI PR Toolkit.

Expertise

content writing
educational content
ux writing
on-page seo

Education

Jagiellonian University, Cracow MA in English and American Studies

Author

What is a lead generation funnel? And how to build one

Learn what a lead generation funnel is and how to build one that drives qualified leads.

General Marketing · Karolina Borak · 8 min read · May 15, 2026

Why Your Brand Is Your Most Important SEO Asset in 2026

If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.

AI · Karolina Borak · 11 min read · September 22, 2025

Load more articles

Boost your digital marketing efforts

Get free trial