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What are methods for keyword clustering and topic modeling?

Author:Semrush Team

1 min read

September 25, 2025

Methods for keyword clustering and topic modeling include automated clustering based on search intent, SERP overlap, semantic similarity, and manual clustering.

Keyword clustering and topic modeling help organize large keyword lists into groups that can be used for content creation.

Here are the two main ways to do clustering:

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Semrush Team

The Semrush Team brings together AI visibility experts, SEO specialists, data analysts, and product practitioners to help businesses grow and manage their online visibility. We publish research, experiments, and practical guidance grounded in real data from the Semrush platform, covering search, content marketing, and the broader digital marketing landscape.

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