Author Photo

Selina Scheumann

Content Coordinator AT Semrush
Selina has been a marketer for over 10 years. She has experience as an SEO content strategist and copywriter working for nonprofits, higher education, startups, and small businesses. And she now specializes in image SEO.
Expertise
  • image seo
  • content strategy
  • copywriting
  • editing
Education
  • Purdue University BA in Professional Writing
  • Minnesota State University, Mankato MFA in Creative Writing

Contributor

What Total Addressable Market (TAM) Is & How to Calculate It

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
General Marketing · Sydney Go · 3 min read · January 30, 2025
UX elements that can help SEO include site structure, mobile compatibility, and content readability
Technical SEO · Sydney Go · 9 min read · January 10, 2025

Google PageRank in 2025: What Google Search Leak Reveals

Google PageRank measures a webpage’s importance based on the quality and quantity of links pointing to it.
General SEO · Erika Varangouli · 7 min read · January 9, 2025

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