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Erika Varangouli

Head of SEO Branding AT SEMrush
I am responsible for building meaningful connections between Semrush and the SEO community. To achieve this I create content that is helpful, brings new insights and adds value to the community. I am also a public speaker, regular webinar host and awards judge. Mainly fueled by caffeine and music.

Author

Google PageRank in 2025: What Google Search Leak Reveals

Google PageRank measures a webpage’s importance based on the quality and quantity of links pointing to it.
General SEO · Erika Varangouli · 7 min read · January 9, 2025

What Is a Call to Action & How to Write a CTA That Converts

A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“
General Marketing · Erika Varangouli · 10 min read · May 27, 2024

Revamp Product Listings for SERPs with These Ecommerce Insights

Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study to learn more.
Original Research & Studies · Erika Varangouli · 2 min read · September 14, 2023

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Contributor

What Is Content Syndication? The Basics + How to Do It

Content syndication involves republishing content on other websites or platforms to reach a larger audience.
Content · Tan Siew Ann · 5 min read · January 7, 2025
Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.
Paid Advertising · Rachel Handley · 6 min read · December 19, 2023

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