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Martha Vassallo

Senior Blog Editor

A certified oenophile, Martha brings over 15 years of editing and writing experience across culture and hospitality, iGaming, language learning, and SaaS industries. Her skills span SEO, editorial leadership, plus content strategy and curation. She upholds high editorial standards, champions collaboration, and embraces learning opportunities in every project she embarks on.

Contributor

7 of the Biggest Marketing Problems & How to Solve Them

Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.

General Marketing · Ajdin Perco · 14 min read · July 11, 2025

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Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

Competitor Intelligence & Research · Dana Nicole · 13 min read · May 12, 2025

Cost Per Click: Definition, Why It Matters + How to Measure CPC

CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.

Paid Advertising · Kelly Lyons · 18 min read · January 22, 2025

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