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Dana Nicole

Writer + Strategist
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
  • content writing
  • copywriting
  • content strategy
  • seo
  • market research
Education

Author

Audience research: What it is & how to conduct it

Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
General Marketing · Dana Nicole · 10 min read · July 14, 2026

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)

Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Competitor Intelligence & Research · Dana Nicole · 13 min read · May 12, 2025

What Is Website Architecture? (& How to Improve it for SEO)

Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Technical SEO · Dana Nicole · 8 min read · January 30, 2025

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Contributor

How to make the most of your 7-day Semrush free trial

Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
AI · Luke Harsel · 8 min read · September 25, 2026

How to conduct an AI visibility audit with Semrush

6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
AI · Luke Harsel · 7 min read · September 23, 2026
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
General SEO · Alex Lindley · 14 min read · September 10, 2026

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