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Author Photo

Michael Ofei

Lead Editor AT Backlinko

Michael is a Lead Editor for Semrush’s portfolio of websites, including Backlinko and Traffic Think Tank. Since 2013, Michael has practiced SEO and content marketing. He’s managed many websites, including a notable acquisition in 2023. His work has been featured in HuffPost, WebMD, and Lifehacker. Lately, Michael has been really into anime. The epic stories have kind of ruined Hollywood movies for him. He gets the same empty feeling when he sees copycat content on the internet.

Author

SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.

General SEO · Michael Ofei · 14 min read · August 17, 2026

SEO strategy in 2026: how to build one (+ free workbook)

Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.

General SEO · Michael Ofei · 23 min read · August 17, 2026

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Contributor

Agentic search: How AI agents will decide which brands get found

Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.

AI · Leigh McKenzie · 13 min read · April 7, 2026

What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)

AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.

AI · Leigh McKenzie · 10 min read · March 30, 2026

The agentic web: How AI agents decide which brands make the cut

AI agents are browsing, comparing, and buying on behalf of your customers. Here‘s what the agentic web means for your brand visibility strategy.

AI · Leigh McKenzie · 6 min read · March 30, 2026

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