Industry News

Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.

Google's AI contribution pilot pays publishers

Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
Industry News · Cecilia Meis · 3 min read · September 22, 2026

Cloudflare's AI training block now spares Googlebot

Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
Industry News · Cecilia Meis · 3 min read · September 18, 2026

Google releases August 2026 spam update: What marketers need to know

Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.
Industry News · Cecilia Meis · 1 min read · August 26, 2026

Reddit's citations in ChatGPT fall from 3.8% to 0.5%

Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
Industry News · Cecilia Meis · 2 min read · August 26, 2026

Microsoft Clarity adds an AI Scrape-to-Referral Ratio

Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
Industry News · Cecilia Meis · 2 min read · August 19, 2026

How topical authority spreads (and where it doesn’t) in ChatGPT [Study]

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
Industry News · Margarita Loktionova · 6 min read · August 3, 2026

The Content SEO Manager: How a brand-new role took over content marketing [Study]

We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.
Industry News · Margarita Loktionova · 6 min read · July 23, 2026

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Industry News · Margarita Loktionova · 6 min read · July 20, 2026

Google Search Console adds social and video reports

Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
Industry News · Cecilia Meis · 2 min read · July 10, 2026

How AI tools shape the B2B buying process: A survey of 600+ US business professionals

New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Industry News · Margarita Loktionova · 7 min read · July 8, 2026
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