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Rachel Baker

Senior Content Writer

Rachel is an experienced copywriter and SEO who’s been working in digital since 2014. She runs her own business, The Ethical Copywriter, working with purpose-led organisations to build brand identity and visibility through content strategy, carefully-crafted copy, and SEO.

Author

4 Types of Keywords in SEO (+ Examples)

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.

Keyword Research · Rachel Baker · 8 min read · January 21, 2025

What Is Digital Content Creation? How to Do It Well

High-quality digital content can improve your reach, build customer relationships, and grow your business.

Content · Rachel Baker · 7 min read · December 3, 2024

Changing Domain Names & SEO: Tips to Keep Your Rankings

Learn how to change your domain name without experiencing a loss in organic search rankings.

Technical SEO · Rachel Baker · 13 min read · August 7, 2024

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Contributor

SEO for Financial Services: What It Is & How to Do It

SEO for financial services is search engine optimization tailored to companies in the finance industry.

General SEO · Rachel Handley · 8 min read · October 21, 2024

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