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Karla Margeson

Senior Content Editor
Karla has been creating marketing content since internet connections had dial tones. She specializes in long-form assets, nurture email wizardry, retaining and growing a customer base, and keeping a whole house full of dogs adequately entertained.

Contributor

Competitive matrix: what it is + how to make one (with templates)

Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.
Competitor Intelligence & Research · Ravi Pandya · 11 min read · May 15, 2025

4 Types of Keywords in SEO (+ Examples)

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Keyword Research · Rachel Baker · 8 min read · January 21, 2025

The Beginner’s Guide to Doing Local Marketing

Use this local marketing guide to keep your business top of mind for customers in your community.
General Marketing · Sydney Go · 10 min read · October 1, 2024

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