Social media platforms are websites and/or apps that let you share content (like text, images, and videos) and interact with other users.

As a marketer, you can use social media platforms to increase brand awareness, engage target audiences, and gather valuable competitor insights.

Top 16 Social Media Platforms by MAUs

This table lists the top 16 social media platforms in the world by monthly active users (MAUs), according to Statista data collected in February 2025:

Keep reading to learn more about these social platforms and whether they’re right for your social media marketing strategy.

1. Facebook

Leading markets*: United States, India, and Vietnam
Platform type: Social networking
Top demographic*: Female, 25-34
Best for: Engaging with local communities
Used by: Coca-Cola, Samsung, McDonald’s

Facebook allows you to create a page for your business. Where you can post text, images, videos, events, and more.

It’s one of the best social media platforms for reaching local communities. And for reaching older adults in the U.S., who use Facebook more than other platforms.

To get started, sign up through Meta Business Manager. Then:

• Customize your page’s URL. When your page is created, it will get a randomly generated URL (like “facebook.com/pages/yourbusiness/1838227”)—visit the Meta Accounts Center to create a “vanity” URL (like “facebook.com/YourBusinessName”).
• Optimize your about section. When editing your business page, include a description of your business, a link to your site, your hours, your phone number, etc.
• Include an eye-catching cover photo. Upload a cover photo that’s 851 x 315 pixels and best represents your business to appear at the top of your page.
• Add a call to action (CTA). You can add a CTA (such as “Sign Up” or “Shop Now”) that will appear under the bottom right of your cover photo.

For help improving and executing your Facebook strategy, use Semrush’s Social Toolkit. It includes a suite of interconnected tools to help you streamline and automate your Facebook marketing efforts—from identifying topic ideas to creating high-quality posts to tracking performance and beyond.

2. YouTube

Leading markets*: United States, South Korea, and India
Platform type: Long-form and short-form video sharing
Top demographic*: Male, 25-34
Best for: Distributing educational, entertaining, or promotional long-form video content
Used by: Red Bull, Apple, Salesforce

YouTube is a video sharing platform that allows users to search for content and subscribe to their favorite channels.

Create your YouTube business channel to get started. Then:

• Create a channel trailer that encourages target users to subscribe
• Perform YouTube keyword research to see what topics your target audience searches for
• Use YouTube SEO tactics to help your videos rank in YouTube and Google results
• Interact with users via comments and likes
• Organize your videos into themed playlists
• Share your YouTube videos on your website and other social accounts
• Consider advertising on YouTube

You can monitor views, subscribers, and other key metrics with the Social Tracker (part of the Social Toolkit). And use insights to guide your future strategy

3. Instagram

Leading markets*: United States, India, and Brazil
Platform type: Photo and short-form video sharing
Top demographic*: Female, 25-34
Best for: Lifestyle, fashion, and visually driven brands targeting younger audiences
Used by: Nike, National Geographic, Fenty Beauty

Instagram is a social media platform where users share photos, carousels (multi-image stories), and reels (short videos).

The platform works well for sectors that rely heavily on visual appeal—like fashion, beauty, travel, food, and lifestyle. And Instagram is particularly good for reaching younger audiences.

Here are some tips for success:

• Create a business profile: This unlocks analytics, ads, and shopping features to help you understand your audience and sell products directly
• Keep a consistent look: A cohesive visual style makes your brand recognizable and attractive to followers
• Be active: Respond to comments, engage with other users’ content, and participate in relevant trends to increase your visibility
• Monitor performancemetrics: Instagram’s analytics help you track performance, understand what works, and refine your strategy

With the Social Toolkit, you can schedule your Instagram posts, track important metrics, monitor your competitors, and more

4. WhatsApp

Leading markets*: India, Brazil, and Mexico
Platform Type: Messaging
Top demographic*: Male, 18-24
Best for: Communicating with customers in Latin America, Europe, India, Africa, and/or the Middle East
Used by: Netflix, Emirates, TechRadar

WhatsApp is a messaging app that provides a direct and personal way to communicate with customers and prospects.

You can use the WhatsApp Business app or API to chat one-to-one with customers. Or create a WhatsApp channel to broadcast messages to your subscribers.

Here are some tips for marketing through the platform:

• Provide excellent customer support: Use WhatsApp to answer questions, resolve issues, and provide personalized service quickly
• Send updates and promotions: Keep your customers informed about new products, sales, and special offers through broadcast lists
• Use automations: Save time and improve the user experience by automating your greetings, FAQs, and out-of-office messages

5. TikTok

Leading markets*: United States, Brazil, and Indonesia
Platform type: Short-form video sharing
Top demographic*: Female, 25-34
Best for: Brands aiming for viral marketing through creative and engaging short-form videos
Used by: Chipotle, Washington Post, Duolingo

TikTok is a social media platform where users create and share videos—mainly short-form videos.

The app uses powerful algorithms to tailor content to users' interests. Which means you can reach large audiences before you build a following.

Here are some tips for marketing on TikTok:

• Create a business profile: This unlocks analytics and ad features to help you understand your audience and promote your products effectively
• Participate in trends: Engaging with popular TikTok trends and challenges can increase your visibility and make your content more relatable
• Use creative content: Focus on creating fun, authentic, and visually appealing videos that resonate with TikTok’s audience
• Collaborate with influencers: Partnering with TikTok influencers can amplify your brand message to reach a wider audience
• Monitor performance metrics: TikTok’s analytics tools help you track performance, understand what content works best, and refine your strategy
• Optimize your content: Follow TikTok SEO best practices to help your account and videos gain more visibility

6. WeChat

Leading markets: China, Malaysia, and India (World Population Review)
Platform type: Messaging, social media, payments, and mini-programs
Top demographic*: Male, 18-24
Best for: Brands in China looking to integrate messaging, commerce, and customer engagement within one platform
Used by: Burberry, Starbucks, Dior

WeChat is a social media platform that combines messaging, social networking, and mobile payment services.

Here are some WeChat marketing tips:

• Create an official account: This allows your company to publish content, interact with followers, and access advanced features like customer service and advertising tools
• Leverage WeChat moments: Share visually appealing and engaging posts to increase brand awareness and engagement
• Use WeChat mini programs: Develop mini-applications within WeChat to offer services or games to enhance the user experience directly within the platform
• Integrate WeChat Pay: Enable WeChat Pay to facilitate seamless transactions and improve the customer purchasing experience
• Engage with WeChat groups: Join or create groups related to your industry to interact with potential customers and share valuable content

7. Telegram

Leading markets*: Russia, India, and Ukraine
Platform type: Instant messaging
Top demographic*: Male, 18-24
Best for: Customer service and message broadcasting
Used by: Binance, New York Times, Trust Wallet

Telegram is a messaging app known for its end-to-end encryption (secure messaging) for secret chats.

It also allows users to create messages that self-destruct after a set period of time for certain chats.

For marketers, creating channels and posting in them can be an effective way to reach a large audience.

Plus, you can use Telegram for customer support, feedback collection, and more.

8. Messenger

Leading markets*: Philippines, United States, and Vietnam
Platform type: Instant messaging
Top demographic*: Male, 25-34
Best for: Brands that use Facebook and want to provide customer support to their followers
Used by: Sephora, KLM Royal Dutch Airlines, Lego

Messenger (commonly called Facebook Messenger) is a popular messaging app that allows users to send messages, share media, and make calls.

Here are some Messenger marketing tips:

• Leverage Messenger bots: Implement chatbots to handle inquiries, offer product recommendations, and process orders. To make your operations smoother.
• Run Messenger ads: Use Meta’s ad platform to create ads that open a conversation in Messenger to directly engage with potential customers
• Offer personalized support: Use Messenger for one-on-one customer support to build stronger relationships with your audience
• Analyze engagement metrics: Regularly check Messenger’s analytics to understand user interactions and refine your messaging strategy for better results

9. Snapchat

Leading markets*: United States, India, and Saudi Arabia
Platform type: Multimedia messaging
Top demographic*: Male, 25-34
Best for: Brands targeting younger demographics with ephemeral content, augmented reality (AR) experiences, and interactive storytelling
Used by: Taco Bell, Gatorade, Jo Malone

Snapchat is an instant messaging app where users can share pictures and messages that disappear after a short period of time. It’s most popular among Gen Zers and millennials.

The platform offers many advertising options. You can create:

• A single image or video ads
• Story ads (a series of images or videos)
• Collection ads (which allow users to browse featured products)
• Commercials (non-skippable video ads)
• AR lenses (which add interactive elements to a user's face or environment)
• AR filters (static overlays for images or videos)

10. Douyin

Leading markets*: China, Taiwan, and United States
Platform type: Short-form video sharing
Top demographic*: Female, 45-54
Best for: Brands targeting the Chinese market with short-form video content
Used by: Louis Vuitton, Huawei, Apple

Douyin is the Chinese version of TikTok. Which means it’s focused on short-form videos.

Some key features for marketers include:

• In-feed ads: These are short video ads that appear in users' feeds, allowing for targeted and engaging advertising
• Douyin stores: Integrate ecommerce capabilities directly within the app to streamline the shopping experience for users
• Live streaming: Use live streaming to interact with followers in real time, showcase products, and drive immediate sales
• Analytics tools: Access detailed performance metrics to track engagement, audience demographics, and campaign success
• Influencer partnerships: Collaborate with popular Douyin influencers to reach their followers and enhance your brand’s credibility

11. Kuaishou

Leading markets*: China, India, and United States
Platform type: Short-form video sharing
Top demographic*: Male, 18-24

Kuaishou (known as Kwai or SnackVideo in some markets) is a social media platform where users create and share short videos.

The platform is ideal for brands aiming to engage with younger audiences and those interested in lifestyle, fashion, beauty, and entertainment.

Here are some tips for getting started on Kuaishou:

• Create a business account: This provides access to analytics and advertising tools to help you understand your audience better and promote your brand effectively
• Leverage trends and challenges: Participating in popular trends can increase your visibility and make your content more engaging and relatable
• Focus on authentic content: Create videos that showcase your brand's personality and try to connect with your audience on a personal level
• Collaborate with influencers: Partnering with popular Kuaishou influencers can help you reach a wider audience and build trust with potential customers
• Use Kuaishou's analytics tools: Monitor your performance metrics to understand what type of content resonates with your audience and refine your strategy accordingly
• Optimize your content: Use relevant keywords and hashtags to help your videos appear more prominently and attract more viewers

12. Reddit

Leading markets*: United States, United Kingdom, and Canada
Platform type: Discussion forum
Top demographic*: Male, 25-34
Best for: Brands and thought leaders looking to build or engage with niche communities
Used by: Nintendo of America, Audible, Cloudflare

Reddit is a social media platform where users create and join communities (known as subreddits) centered on specific topics. For example, there are subreddits dedicated to wedding planning and ethical fashion.

Here are some tips for marketing on Reddit:

• Participate in relevant subreddits: Engage with communities related to your industry to build credibility and connect with potential customers
• Create a brand subreddit: If there’s enough demand, consider creating a dedicated community for your customers
• Use Reddit Ads: Leverage Reddit’s advertising options to target specific subreddits and demographics to increase your posts’ visibility
• Monitor discussions: Monitor conversations about your brand or industry to understand customer sentiments and gather insights
• Be authentic: Reddit users value genuine interactions—avoid overt self-promotion and focus on contributing meaningfully to discussions

Reddit has guidelines on how to properly self-promote, but some subreddit moderators are more strict about it than others. Ignoring these guidelines can result in your account being banned.

13. Weibo

Leading markets*: China, United States, and Taiwan
Platform type: Microblogging and social networking
Top demographic*: Female, 45-54
Best for: Global and domestic brands engaging with Chinese consumers via trending topics, influencer collaborations, and rich media
Used by: BMW, Michael Kors, Coca Cola

Weibo (formerly Sina Weibo) means microblog in Chinese. Users can post images, send personal messages to followers, post stories, follow trending topics, and more.

The platform is often compared to both X and Instagram.

Weibo also offers opportunities for businesses.

Companies can grow and raise brand awareness through influencer campaigns, sponsored posts, and lotteries that let followers earn prizes.

14. X

Leading markets*: United States, Japan, and India
Platform type: Microblogging
Top demographic*: Male, 35-44
Best for: News, tech, and consumer brands sharing real-time updates, engaging in trending discussions, and managing customer relations
Used by: Wendy’s, Adidas, JetBlue

X is a social media platform used by many of the world’s most influential brands and people.

You can communicate with your target audience by posting public messages. These can be up to 280 characters long (for regular accounts) and include photos, polls, and other content types.

Customer service teams also use the direct messaging feature to engage with customers.

To make the most of this platform, check out our guide to building an X SEO strategy. And sign up for the Social Toolkit—it lets you schedule X posts, check key performance metrics, and much more.

15. QQ

Leading markets*: China, United States, and Hong Kong
Platform type: Instant messaging and social networking
Top demographic*: Male, 18-24
Best for: Brands targeting Chinese youth through instant messaging, gaming, and social engagement

QQ offers instant messaging, voice and video calls, and various multimedia sharing features.

The platform is particularly good for brands targeting younger demographics and tech-savvy users in China.

Here are some tips for marketing on QQ:

• Create a QQ public account: This allows you to share updates, interact with followers, and provide customer support directly on the platform
• Use QQ groups: Join or create groups related to your industry to engage with potential customers and build a community around your brand
• Leverage multimedia content: Share images, videos, and live streams to capture the attention of QQ users and keep them engaged with your brand
• Monitor engagement: Regularly review your performance to understand what resonates with your audience and adjust your strategy accordingly

16. Pinterest

Leading markets*: United States, India, and Russia
Platform type: Visual discovery and bookmarking
Top demographic*: Female, 25-34
Best for: Brands in fashion, home decor, DIY, and lifestyle sectors aiming to inspire and engage audiences through visual content
Used by: Etsy, Lululemon, Whole Foods

Pinterest is a visual discovery platform that allows users to save images and curate (or “pin”) them on virtual boards.

Here are a few tips for pinning as a business:

• Optimize for search: Apply Pinterest SEO tactics to maximize the chance that your content gets discovered on the platform (and through Google)
• Advertise on Pinterest: Target users based on who’s visited your website, engaged with your pins, and engaged with similar pins
• Post regularly: Use the Social Poster (part of Semrush’s Social Toolkit) to schedule pins in bulk and keep followers engaged with a steady stream of content
• Measure results: Track key performance indicators through Pinterest Analytics and/or Semrush Social tools—so you can adapt your strategy based on what’s working
• Monitor trends: Use Pinterest Trends to see what searches are trending in your niche

More Social Media Platforms You Should Know

The most popular social media platforms aren’t necessarily the best fit for your brand, so we’ve rounded up some more sites and apps to consider.

Let’s dive into our list of other social media platforms, sorted from A to Z:

17. Bluesky

Leading markets*: United States, United Kingdom, and Japan
Platform type: Microblogging
Top demographic*: Female, 25-34
Best for: Brands aiming to connect with tech-savvy, privacy-conscious audiences
Used by: Wendy’s, Stephen King, The New York Times

Bluesky is an ad-free microblogging platform that’s become a popular alternative to X (formerly Twitter). Around 900,000 different users post on Bluesky every day.

The platform is built on a decentralized system, which means it’s made up of servers run by different people or organizations—not a single company. This structure allows for more control over data privacy and content moderation within each community.

Here are some quick tips for marketers on Bluesky:

• Write a clear bio: Let people know who you are and what you talk about
• Post regularly: Share updates, tips, or opinions a few times per week to stay visible
• Try hashtags: Hashtags can help more people find your posts
• Join conversations: Talk with others, reply to comments, and add value to conversations to build trust and grow your audience

18. Discord

Leading markets*: United States, India, and Brazil
Platform type: Community messaging
Top demographic*: Male, 18-24
Best for: Brands looking to build tight-knit communities
Used by: Porsche, Nike, Adobe

Discord was created to let people around the world communicate online. Users can join or create different communities (servers) and connect through text, voice chat, and video.

The platform is useful for brands looking to build tight-knit communities around their products or services. Particularly in industries like gaming, technology, and entertainment.

Here are some tips for getting started on Discord:

• Create a branded server: Set up a server dedicated to your brand where you can share updates, host discussions, and engage with your community
• Organize channels: Create channels within your server for various topics, such as product updates, customer support, and general discussion
• Engage regularly: Be active in your server, respond to questions, and participate in conversations to build a strong community
• Monitor and adjust: Use Discord’s moderation tools to keep your community positive and on topic, and adjust your strategy based on member feedback and engagement levels

19. Github

Leading markets*: United States, China, and India
Platform type: Code hosting and collaboration
Top demographic*: Male, 18-24
Best for: Tech companies showcasing projects and engaging with developer communities
Used by: Microsoft, Google, Meta

GitHub is a platform where developers share code, work on projects together, and contribute to open-source software. It’s like a social network for programmers and tech teams.

You can use the platform to connect with developers, show off your skills, and build a professional reputation in the tech world.

Here are some tips for using Github:

• Keep your profile updated: Add a bio, links, and a pinned list of your best projects so people can quickly see what you do
• Share useful projects: Create or contribute to repositories that solve real problems or show off your technical strengths
• Write clear README files: Explain what your project does, how to use it, and how others can contribute—this makes your work more approachable
• Contribute to open-source: Help improve existing projects by fixing bugs, adding features, or improving documentation
• Engage with the community: Star and fork (copy to your own account) interesting projects, leave comments, and follow developers you admire to stay connected

20. Imo

Leading markets*: Saudi Arabia, India, and Ethiopia
Platform type: Instant messaging and video calls
Top demographic*: Male, 18-24
Best for: Providing customer service in the Middle East, Southeast Asia, and Africa

Imo is a messenger app that supports audio and video calls, text messaging, stories, file sharing, and more. The app is free, easy to use, and a simple option for international calls.

Imo also offers chat rooms and “big groups,” where you can meet new people who share your interests.

Companies can create business accounts that allow you to run ads and connect with prospective and current customers.

21. Line

Leading markets*: Japan, Taiwan, and Thailand
Platform type: Messaging and social networking
Top demographic*: Female, 45-54
Best for: Brands aiming to improve customer loyalty and drive sales in Japan, Thailand, and/or Taiwan
Used by: Toyota, Uniqlo, Hilton

Line is a messaging and social media platform widely used throughout Asia. It offers unique tools for direct communication and promotion.

Here are some tips for getting started on the platform:

• Create an official account: This allows businesses to use advanced features like messaging, promotions, and detailed analytics
• Use Line stickers and emojis: Emojis and custom stickers can make your content more engaging and relatable to users
• Try Line’s advertising tools: Use features like sponsored stickers and in-feed ads to increase visibility
• Engage with your audience: Use Line’s broadcast messaging feature to send personalized updates to a targeted audience

22. LinkedIn

Leading markets*: United States, India, and United Kingdom
Platform type: Professional networking
Top demographic*: Male, 25-34
Best for: B2B companies and professional services seeking networking and lead generation
Used by: Gymshark, Rolls-Royce, Four Seasons Hotels and Resorts

LinkedIn is a social networking platform for businesses and professionals. Which means it’s a great place for B2B marketing.

You can create a company page on LinkedIn and publish various types of content, including:

• Text posts
• Images and videos
• Job listings
• Articles
• Documents

Posting thought-provoking, relevant content about topics in your niche can help you build an audience. And connect with other top voices in your industry.

You can get help scheduling and tracking your posts through Semrush’s Social Toolkit

For more advice, check out these LinkedIn marketing tips.

23. Mastodon

Leading markets*: United States, Japan, and France
Platform type: Microblogging
Top demographic*: Male, 18-24
Best for: Brands emphasizing transparency and community engagement, particularly those in tech, open-source projects, and niche markets
Used by: Mozilla, Medium, The Verge

Mastodon is a decentralized microblogging platform that’s particularly useful for reaching tech-savvy, privacy-conscious audiences and communities centered on specific interests.

Here are some Mastodon marketing tips:

• Join relevant instances: Find and participate in instances (communities) related to your industry to connect with the right audience
• Engage authentically: Interact with users by responding to comments and participating in discussions to build trust
• Share valuable content: Provide insightful, relevant content that resonates with your community's interests and needs
• Collaborate with community influencers: Partner with influencers within specific instances to increase your reach and credibility
• Monitor engagement: Use tools to track interaction and feedback, adjusting your strategy based on what resonates most

24. Quora

Leading markets*: United States, India, and United Kingdom
Platform type: Question and answer platform
Top demographic*: Male, 25-34
Best for: Thought leaders who can provide insightful answers to industry-related questions
Used by: Atlassian, Shopify, Nokia

Quora is a platform where users can ask questions, provide answers, and engage in discussions on a wide range of topics.

The platform is particularly effective for B2B marketers, industry experts, and thought leaders who want to build credibility and reach a niche audience.

Here are some quick tips for success on Quora:

• Create a profile: Fill out your business and/or professional profile with relevant information
• Answer relevant questions: Focus on providing high-quality, informative answers to questions related to your industry or niche
• Use Quora Ads: Promote your answers or run targeted ads to increase visibility and reach a larger audience
• Engage with the community: Upvote and comment on other users' answers to build relationships and increase your presence on the platform
• Track performance: Use Quora’s analytics tools to monitor the impact of your answers and adjust your strategy based on what works best
• Include links wisely: Add links to your website or relevant content in your answers only when they’re helpful and not overly promotional

25. Rumble

Leading markets*: United States, United Kingdom, and Canada
Platform type: Long-form video sharing and live streaming
Top demographic*: Female, 45-54
Best for: Brands looking to engage with conservative audiences
Used by: Newsmax, Bitcoin.com, World Poker Tour

Rumble is a video-sharing platform that allows users to upload, share, and monetize their content. The platform is known for its free speech stance and attracts mainly conservative users.

Here are some tips for marketing on Rumble:

• Create engaging videos: Focus on producing high-quality, engaging videos that resonate with your target audience
• Use relevant tags and descriptions: Optimize your video titles, tags, and descriptions to improve discoverability on the platform
• Engage with viewers: Respond to comments and interact with your audience to build a loyal following

26. Stack Exchange

Leading markets*: United States, India, and United Kingdom
Platform type: Question and answer platform
Top demographic*: Male, 18-24
Best for: Brands in tech and education sectors aiming to engage with professionals
Used by: Bloomberg, Dropbox, Elastic

Stack Exchange is a group of 180-plus communities where users can ask and answer questions on specified topics.

The best-known community is Stack Overflow, which is focused on programming and software development.

In each community, users can vote for the best answers. And the person who asked the question can mark their favorite answer as “accepted.”

Stack Exchange recommends that users avoid opinion-based questions that don’t match a community’s area of expertise.

To use Stack Exchange for business purposes, answer questions within your business’s niche. This will help put your name out there and boost your reputation.

27. Threads

Leading markets*: United States, Taiwan, and Japan
Platform type: Microblogging
Top demographic*: Female, 45-54
Best for: Brands with Instagram accounts looking for an alternative to X
Used by: ClickUp, Zillow, Ooni

Threads is a text-based social media platform created by Instagram (Meta). It’s designed for sharing quick thoughts, updates, and conversations—similar to X, but with a more casual, community-driven feel.

This platform is a great place to connect with your Instagram audience in a more conversational way and share short, engaging content.

Here are some Threads marketing tips:

• Keep it short and engaging: Threads are meant for quick takes and updates. Use a casual, friendly tone that invites replies.
• Post consistently: Regular posts help you stay visible and build a steady following
• Join trending conversations: Join or create conversations around popular topics and hashtags to boost your reach and connect with others
• Cross-post from Instagram: Bring your audience over by sharing your Threads on Instagram and vice versa
• Reply and interact: Don’t just post—respond to others, ask questions, and join conversations to grow your presence

28. Triller

Leading markets*: United States, Philippines, and Pakistan
Platform Type: Short-form video sharing
Top Demographic*: Female, 18-24
Best for: Music, entertainment, and fashion brands focused on artist-driven content, music promotion, and influencer campaigns
Used by: Levi’s, Hulu, Walmart

Triller is a social media platform where users create and share short videos. It’s particularly popular in the music industry.

Here are some tips for marketing on Triller:

• Create a business profile: This allows you to access analytics and advertising features to help you understand your audience and promote your products effectively
• Leverage music trends: Use popular music tracks in your videos to increase visibility and engage with the platform’s audience
• Collaborate with influencers: Partner with Triller influencers to amplify your brand message and reach a broader audience
• Focus on high-quality visuals: Invest in creating visually appealing and entertaining videos that resonate with Triller’s user base
• Monitor performance metrics: Use Triller’s analytics tools to track your content’s performance, understand what works best, and refine your strategy

29. Tumblr

Leading markets*: United States, United Kingdom, and Russia
Platform type: Microblogging and creative content sharing
Top Demographic*: Male, 18-24
Best for: Artistic, alternative, and fandom-based brands looking to connect with highly engaged creative communities
Used by: Denny’s, Netflix, Spotify

Tumblr is a microblogging and social networking platform where users create and share multimedia posts.

The platform is particularly effective for reaching younger demographics, artists, writers, and those with niche interests.

Here are some tips for success on Tumblr:

• Create a visually appealing blog: Design your Tumblr page to reflect your brand’s aesthetic and attract followers
• Post regularly: Consistent posting keeps your audience engaged and helps build a following
• Use tags effectively: Include relevant tags in your posts to increase visibility and reach users interested in specific topics
• Engage with the community: Like, reblog, and comment on other users’ posts to foster connections and increase your visibility
• Share a mix of content: Use a combination of original posts, reblogs, images, videos, and text to keep your blog dynamic and interesting

30. Twitch

Leading markets*: United States, Russia, and Germany
Platform Type: Live-streaming (gaming focused)
Top Demographic*: Male, 18-24
Best for: Gaming, esports, and tech brands engaging live with Gen Z and millennial audiences through streaming and sponsorships
Used by: Intel, Red Bull, Riot Games

Twitch is a livestreaming service that focuses mainly on video gaming. But some users livestream music, cooking, or vlog-style content.

There are three main ways to do marketing on Twitch:

• Influencer marketing campaigns: Brands can collaborate with influencers who will promote products to their followers on live streams
• Ad campaigns: Run banner or in-video ads on specific channels (the channels must be a part of the Twitch Partner program)
• Branded channels: Create a sense of community by hosting live streams, interviewing people at your company, and sharing brand updates

You can use the Influencer Analytics tool (also a part of the Social Toolkit) to find the right Twitch influencers for your brand. It can also help you find relevant influencers on YouTube, Instagram, and TikTok.

31. Viber

Leading markets*: Ukraine, Belarus, and Greece
Platform type: Messaging and voice/video calls
Top demographic*: Female, 35-44
Best for: Brands targeting Eastern European and Asian markets through one-on-one communication, updates, and customer support
Used by: PrivatBank, FC Barcelona, WWF

Viber (or Rakuten Viber) is an instant messaging app that lets users send messages, make voice and video calls, start group chats and calls, join communities, and more.

The app prioritizes security by using end-to-end encryption on all messages, offering “disappearing” messages, and allowing users to delete and edit any message.

You can set up a Viber Business account that allows users to interact with your brand.

If people connect with you, you can send individual messages or broadcast messages to a larger group.

Discover Your Audience’s Top Social Media Platforms

Discover your audience’s most visited social media platforms so you can meet relevant users wherever they are.

Just enter your location and competitors into the One2Target tool. Then, head to the “Behavior” report to see that audience’s most visited sites.

If you want help managing your presence on top social media platforms, use the Social Toolkit.

The toolkit lets you schedule posts, track engagement, and monitor competitor activity across multiple accounts. So you can save time and make better decisions.

Streamline Social Media Management

with the Semrush Social Toolkit

Start Free Trial

*Based on visitors to the main domain, according to One2Target data from February 2025. This doesn’t consider app usage.

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