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Author Photo

Simon Fogg

Senior Content Strategist

Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.

Expertise

content strategy
content writing
content editing
on-page seo

Education

Sussex University MA in Modern and Contemporary Literature, Culture and Thought

Author

Search Terms: Definition & How to Use Them (with Examples)

Search terms are the exact words or phrases users enter into search engines to find what they want online.

Keyword Research · Simon Fogg · 10 min read · July 26, 2024

How to Write a Value Proposition (+ Examples)

A value proposition is a statement that explains the unique benefits of your product or service to customers.

General Marketing · Simon Fogg · 9 min read · June 25, 2024

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Contributor

The Marketing Funnel: What It Is & How It Works

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

General Marketing · Hava Salsi · 9 min read · July 10, 2025

How to Set Up an HTML Redirect (+ Alternatives)

To create an HTML redirect to another page, add a meta refresh tag inside the section of the page.

Technical SEO · Tushar Pol · 6 min read · February 12, 2025

14 Best Writing Tools to Increase Your Efficiency in 2025

The best tools for writers include Typefully, Google Docs, Grammarly, Liner, and SEO Writing Assistant.

Content · Cecilia Meis · 6 min read · February 7, 2025

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