General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
General SEO · Alex Lindley · 14 min read · September 10, 2026

We rebuilt SEOquake, Semrush’s free SEO Chrome extension

Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
General SEO · Zach Paruch · 9 min read · September 9, 2026

18 SEO KPIs to measure organic & AI search performance

Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
General SEO · Carlos Silva · 11 min read · August 31, 2026

Enterprise SEO: What it is & how to build a winning strategy

Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
General SEO · Chris Hanna · 13 min read · August 31, 2026

Why is SEO important? 11 reasons it still matters.

SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.
General SEO · Carlos Silva · 10 min read · August 31, 2026

Google Search Console: the ultimate guide for 2026

Learn how to properly set up GSC + use it to spot site issues and areas for improvement.
General SEO · Carlos Silva · 13 min read · August 20, 2026

SEO content: A complete guide for search and AI

SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.
General SEO · Michael Ofei · 14 min read · August 17, 2026

SEO strategy in 2026: how to build one (+ free workbook)

Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.
General SEO · Michael Ofei · 23 min read · August 17, 2026

SEO for a new website: A sequencing guide for your first 90 days

SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.
General SEO · Carlos Silva · 16 min read · August 17, 2026

AI keyword research: How to use free chatbot tools

We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.
General SEO · Carlos Silva · 7 min read · August 13, 2026
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