General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

What is zero-click marketing? How to execute and measure it

Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
General Marketing · Carlos Silva · 9 min read · September 11, 2026

What is a landing page? What to know + examples

A landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.
General Marketing · Alex Lindley · 13 min read · July 23, 2026

Website marketing: A guide for the AI search era

Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
General Marketing · Carlos Silva · 21 min read · July 22, 2026

Audience research: What it is & how to conduct it

Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
General Marketing · Dana Nicole · 10 min read · July 14, 2026

How to create a marketing strategy in 7 steps

Learn how to create a marketing strategy that can boost brand visibility and attract customers.
General Marketing · Carlos Silva · 13 min read · July 1, 2026

Digital marketing strategies: Types & how to build one

Digital marketing strategies grow your visibility across social, AI, and the web. Learn how to build one.
General Marketing · Carlos Silva · 17 min read · June 25, 2026

What is PPC? A starter guide to pay-per-click advertising

Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing · Chris Hanna · 15 min read · May 21, 2026

What is a lead generation funnel? And how to build one

Learn what a lead generation funnel is and how to build one that drives qualified leads.
General Marketing · Karolina Borak · 8 min read · May 15, 2026

ToFu, MoFu, BoFu: A practical guide to the conversion funnel

Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing · Carlos Silva · 14 min read · May 8, 2026

10 Best PR Tools for Outreach, Distribution & Monitoring

The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
General Marketing · Cecilia Meis · 14 min read · April 10, 2026
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