Competitor Intelligence & Research

Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.

Competitor ad spend: How to analyze your rivals’ budgets

See how much competitors spend on ads and use the data to inform your own strategy.
Competitor Intelligence & Research · Chris Hanna · 12 min read · July 1, 2026

How to find competitor keywords and close visibility gaps

Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.
Competitor Intelligence & Research · Chris Hanna · 12 min read · June 16, 2026
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
Competitor Intelligence & Research · Alex Lindley · 14 min read · June 5, 2026

Competitive intelligence 101: What it is & how to gather it

Learn what competitive intelligence is and how you can gather it and use it to improve your own strategy.
Competitor Intelligence & Research · Zach Paruch · 11 min read · April 8, 2026

How to Analyze & Compare Competitor Website Traffic in 2026

See how many visitors your rivals get, where visitors come from, how many convert, and more.
Competitor Intelligence & Research · Natalia Zhukova · 6 min read · March 10, 2026

How to Do a Market Analysis: A Step-by-Step Guide

Learn how to perform a market analysis to understand your market and identify growth opportunities.
Competitor Intelligence & Research · Ana Camarena · 7 min read · August 1, 2025

SWOT Analysis: How to Do It, Examples, & Free Template

A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.
Competitor Intelligence & Research · Alex Lindley · 11 min read · July 3, 2025

The 14 Best competitive intelligence tools for market research

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.
Competitor Intelligence & Research · Natalia Zhukova · 10 min read · June 24, 2025

How to Do Digital Marketing Competitor Analysis with Semrush

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
Competitor Intelligence & Research · Natalia Zhukova · 11 min read · June 23, 2025

10 best competitor monitoring tools & how to use them

Discover 10 competitor monitoring tools to help you keep tabs on your competition and outperform them.
Competitor Intelligence & Research · Boris Mustapic · 16 min read · June 19, 2025
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